Avongard is a UK company that began trading in 1976 following the invention of the Avongard Standard Tell-Tale by co-founder Roger Johnson – a Chartered Structural and Civil Engineer and Chartered Surveyor. Tell-Tale has since become the generic term for crack gauges, but only Avongard Tell-Tales are the original and genuine product. The Avongard Standard Tell-Tale remains our best-selling product to this day.